Why Morocco
Morocco sits at the crossroads of Africa, Europe and the Arab world, creating a destination where ancient medinas, mountain landscapes and Atlantic and Mediterranean coastlines combine to form one of the continent's most captivating journeys. Rich in colour, atmosphere and tradition, it offers a sensory experience unlike anywhere else in Africa.
Imperial cities reveal labyrinthine souqs, ornate palaces and centuries of history, while beyond the city walls the landscape changes dramatically. The Atlas Mountains rise above fertile valleys, desert dunes stretch towards the horizon and windswept coastlines provide a refreshing contrast to the energy and intensity of urban life.
Much of Morocco's appeal lies in its variety, where a morning exploring ancient alleyways can be followed by an afternoon in the mountains or beside the ocean. Across the country, riads, boutique hotels, luxury resorts and desert camps provide memorable settings from which to experience a destination that continues to enchant travellers from around the world.
