The London EDITION is a luxurious boutique hotel blending the integrity and character of a historic building with simple, sophisticated design, creating an effortless fusion of charisma and ease in the vibrant Fitzrovia district of central London.

Housed in a beautifully restored historic property, this five-star haven serves as a dynamic social hub with 173 individually designed rooms and suites, a celebrated restaurant, two distinctive bars, meeting spaces, and a buzzing lobby where guests and visitors alike can work, relax, socialise, and dine under one roof—positioned moments from Soho, Mayfair, Covent Garden, Oxford Street, Theatreland, and Piccadilly Circus, all within a 10-minute walk.

Each of the 173 rooms and suites evokes a warm, cabin-like intimacy with oak floors, walnut-panelled walls, bespoke furnishings, evocative Hendrik Kerstens photography, premium linens, rainfall showers, Le Labo bath amenities, flat-screen TVs, air conditioning, minibars, coffee machines, bathrobes, and complimentary high-speed WiFi. Suites offer additional spacious layouts, some with furnished terraces boasting sweeping city views, while thoughtful touches like fresh flowers, evening turndown, and a curated minibar enhance the sense of understated opulence and home-away-from-home comfort.

Berners Tavern, the hotel's acclaimed main restaurant led by chef Jason Atherton, showcases contemporary seasonal British cuisine crafted from the finest fresh, local produce in a breathtaking historic dining room featuring ornate stucco ceilings, globe-like chandeliers, and gilt-framed neoclassical details—open for breakfast, lunch, dinner, weekend brunch, and Sunday lunch, with an à la carte breakfast option available for room-only rates. The vibrant Lobby Bar provides a lively space for morning coffees through to evening cocktails with twists on classics, overlooking tufted sofas, a snooker table, and eclectic art installations, while the intimate Punch Room offers uniquely themed cocktails, an extensive spirit collection, beers, wines, and ciders in a convivial hideaway.

Guests enjoy complimentary use of the 24-hour on-site fitness centre, free high-speed WiFi throughout, and a 24-hour front desk for seamless service. The hotel's prime Fitzrovia location ensures effortless access to three nearby Tube stations for connections across London, with the British Museum a 15-minute walk, Madame Tussauds 1.1 miles away, and Hyde Park just a 22-minute stroll—placing guests at the perfect intersection of culture, shopping, entertainment, and iconic landmarks.